Love & Care, the first product of its kind to be ‘Born on the Runway’.
Agency
Team
Executive Creative Director: Burzin Mehta
Creative Director: Priyanka Joshi
Creative Team: Harsha Gharat, Prajakta Athavale, Nikita Deshpande, Saurabh Chaudhary, Maithri Warrier
Case Study Video
Overview
Context
Unilever’s first product launch in India after 32 years.
Ogilvy India’s first category
launch in 15 years.
And the market? A 126 billion dollar industry.
So yes, this project was a big deal.
About The Product
A liquid detergent specially made for delicate fabrics like Silks, Cottons and Woollens.
Why does it exist?
In today’s world, there are two categories of clothes. Special clothes like gorgeous gowns, sarees and heavy lehengas. And everyday clothes like T Shirts, denims and jackets. While the latter category is washed in regular detergent, until now, no specific product existed to care for the outfits that fall in the special category. Most users either give these outfits for dry-cleaning or wash them at home with shampoo.
What is Love & Care
Love & Care bridges the gap between everyday laundry and dry cleaning.
Logo & Branding
Digital Assets
